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Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"
Title: Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"
Category: Business & Economy
Details: Words: 4746 | Pages: 20.2 (approximately 235 words/page)
Strategic marketing Management of Dell - Analysing Harvard Business School case "Dell - The New Horizon"
This MBA level essay talks about the future of Dell and how it can sustain the success and growth it have been enjoying for the past few years, taking in consideration the current economical difficulties that the US economy is facing. The "Dell - The New Horizon" case from Harvard Business School inspired and provided important data for this analysis. Titled "strategic marketing Management of Dell" the essay answers questions such as:
1)Based on a thorough …showed first 75 words of 4746 total…
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…showed last 75 words of 4746 total…dell.com/downloads/us/corporate/vision_national/direct_model_poster.pdf
Exhibit 2
DELL IBM GATEWAY COMPAQ
Pricing lowest priced premium priced modest priced modest priced
Distribution direct sales retail channels direct sales retail dealers and VARs
Total Revenues(2001 YDT) ,107 ,040 ,944 ,126
US Market Share 24.60% 5.90% 8.30% 12.70%
Stock Prices(2001)
Operating Costs 11.50% 16% 22%
Suppliers a few (25) - - -
Production build-to-order manufacturing Retail Build-to-order Retail
Exhibit 3
DELL INDUSTRY AVEARGE
Days of Inventory 6 days (just-in-time) 20-70 days
Average Downtime(PC) 8 hrs 16 hrs
Average Downtime(Server) 1 hrs 5 hrs
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