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Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.
Title: Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.
Category: Business & Economy / Marketing and Advertising
Details: Words: 3077 | Pages: 13.1 (approximately 235 words/page)
Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world.
Contents:
·Situation Analysis
·Promotional Goal
·Promotional Strategy
·Coordinated Communication Mix
·Implementation & Control
·Evaluation
·Conclusion
Situation Analysis
1.Company Profile
Colgate-Palmolive Company is a truly global company doing business in over 200 countries over the world. The company's core businesses are oral care products, personal care products, household care products, fabric care products and pet nutrition. Colgate-Palmolive is global No. 1 in oral care products business, particularly in oral chemical products such as toothpaste, 2 in 1 toothpaste, mouthwash and …showed first 75 words of 3077 total…
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…showed last 75 words of 3077 total…Improve the quality of the Actibrush,
-Reduce the size to more close to manual size
-Have variety colors or features for selection like the manual toothbrush
Price:
-Suggest to implement low price strategy
Place:
-Increase the distribution channel.
-Increase the dentist endorsement.
-Display or sample of information at clinic
Promotion:
-Take reminding advertising programme.
-Maintain the variety premium package,
-New color and feature would help to draw the attention from customer
End of the report
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